If you’re going to do something, do it right. That’s Just Jam’s M.O.: doing one thing, and doing it right. They started out with a single, original strawberry-jam-flavoured shortfill, and since have expanded to putting jam on scones, on toast, on gingerbread, and inside doughnuts. Lately they’ve even reached into the dessert market with a jammy dodger flavour which, would you believe it, tastes pretty faithful to the original (without the calories).